Salesforce: Transform Through Cloud

Salesforce and the digital future

Salesforce is a leading cloud solution provider, primarily known for its CRM and marketing automation platforms. Since Salesforce pioneered the idea of cloud-based software as a service over 20 years ago, its products shaped many organizations of various sizes and industries by enabling digital transformation, creation of a 360° customer view, and facilitating scalability. Today, Salesforce leads the way by evolving its cloud-based technology to match the all-digital work-from-anywhere business demands.

Optimize Sales With Salesforce SALES CLOUD

Sales Cloud CRM delivers end-to-end sales automation tools to streamline the sales process and secure more closed deals. Organizations can use Sales Cloud to automate the sales process, empower the workforce, ensure transparency, and obtain actionable insight into their customers. Sales Cloud CRM is customizable to fit various business needs while also supplying the company with a future-ready and easily scalable foundation.

Sales Cloud CRM helps:

• Optimize sales process
• Automate manual tasks
• Turn data into actionable insights
• Align teams across departments
• Expedite ROI

Learn more about how ADVNZ enables digital transformation with Salesforce Sales Cloud CRM.

Delight Customers With SERVICE CLOUD

Service Cloud CRM offers customer service tools to meet the ever-changing customer demands and deliver delightful customer experiences. The platform brings integration capacity, AI-powered features, and easy-to-use tools to empower call center and customer service agents to detect customers’ preferences and deliver service accordingly. While enabling an omnichannel presence for customers, Service Cloud CRM also unifies customer data and turns it into insight for data-driven business growth.

Service Cloud helps:

• Understand customers through a 360-degree view
• Provide an omnichannel customer experience
• Automate customer service processes
• Personalize communication
• Deliver AI-powered service
• Enable self-service

Learn more about how ADVNZ enables digital transformation with Salesforce Service Cloud CRM.

Build Communities With COMMUNITY CLOUD

Salesforce Community Cloud allows organizations to build customer, employee, or partner communities on the cloud. The platform offers prebuilt solutions to expedite the community management for various businesses, and yet, organizations can build their own community with Lightning Community Builder. Companies can use Community Cloud capacity to create branded spaces for their customers, such as account management or knowledge-based portals and forums. Community Cloud promotes employee, customer, and partner engagement to strengthen cross-functional relationships and increase loyalty.

Community Cloud helps:

• Grow and empower customer, partner, or employee communities
• Deliver automated and personalized data-driven support
• Enable tailored experience for each community member
• Boost community engagement and interaction
• Foster innovation by socializing communities
• Extend organization’s online presence

Boost B2C Experiences With SALESFORCE MARKETING CLOUD

Salesforce Marketing Cloud is a comprehensive B2C marketing automation platform that delivers personalized customer experiences at scale across channels, touchpoints, and customer journey stages. The solution brings intelligent automation, AI-powered capabilities, robust segmentation, and tracking tools and unifies them into a single coherent unit. Marketing Cloud follows customers from their first interaction all the way to purchase and advocacy while streamlining marketing and sales activities along the way.

Marketing Cloud helps:

• Automate complex marketing processes
• Personalize customer experiences at scale
• Centralize and scale marketing activities
• Deeply segment and easily target customers
• Grow customer relationships and revenue
• Future-proof marketing operations

Elevate B2B Marketing WITH PARDOT

Pardot is a B2B marketing automation platform that brings optimization tools to satisfy even the longest sales cycles. With Pardot, companies can personalize the customer journey, score and grade leads according to company criteria, and deliver the right message at the right time. Pardot brings technology capacity to stimulate the sales cycle and quickly move customers towards the bottom of the funnel while also aligning sales and marketing departments internally.

Pardot helps:

• Automate B2B marketing activities
• Generate and nurture leads
• Personalize customer interactions
• Increase engagement and drive demand
• Provide insight into your marketing performance
• Increase lead conversions

Optimize Online Sales With COMMERCE CLOUD

Salesforce Commerce Cloud offers the capacity to streamline online sales operations, from launching an online shop to order management. Commerce Cloud enables organizations to improve customer experiences online, provide frictionless buyers’ experiences and ensure high conversion rates. Commerce Cloud is also delivering future-focused capabilities such as mobile commerce with mobile-first abilities, such as one-touch payment and optimized micro-moments.

Commerce Cloud helps:

• Optimize online shopping experiences
• Unify customer touchpoints, activities, and orders
• Streamline and enable mobile shopping
• Launch e-commerce sites with multiple regions
• Enable sales across numerous brands, languages, and currencies

Drive Success With FINANCIAL SERVICE CLOUD

Salesforce Financial Service Cloud provides process optimization capabilities for financial service organizations across different industries, including wealth management, banking, insurance, and lending. The Financial Services CRM ties capabilities and workflows with 360-degree visibility into clients’ financial profiles so that companies can leverage the connected information to drive loyalty with needs-based selling. By bringing functionalities of Service Cloud and Sales Cloud together, Financial Service Cloud empowers the workforce to deliver personalized experiences and effortlessly tailored solutions for their clients.

Financial Service Cloud helps:

• Increase employee productivity and accelerate time to value
• Gather and centralize the client’s relevant contextual information
• Provide personalized offers and services based on client’s needs
• Optimize processes such as approvals or document collection
• Streamline customer and employee experience
• Employ AI for improved insight and results

Make Change With NONPROFIT CLOUD

Salesforce.org’s Nonprofit Cloud offers out-of-the-box tools for managing programs from funding to results tracking. Organizations can use Nonprofit Cloud to automate and unite fundraising, program management, marketing, and grantmaking activities to drive better outcomes and produce a more significant impact. Various nonprofit organizations can benefit from the CRM, from small community-oriented organizations to multinational NGOs and foundations. Nonprofit Cloud helps manage and measure the entire mission, stage by stage.

Salesforce Nonprofit Cloud helps:

• Improve donor retention
• Effectively streamline and elevate different workflows
• Break down data and operational silos
• Smoothen experiences from back-office workers to donors to frontline volunteers
• Cut service and sales cost

Bring Intelligence Into Play With EINSTEIN AI

Salesforce Einstein AI is the machine learning and natural language processing (NLP) technology that powers data-driven processes and recommendations across different Salesforce solutions. Each Salesforce platform delivers Einstein AI capacity for that specific industry vertical. CRM users and administrators can employ Einstein AI to understand their customers better, predict behaviors, or anticipate the next best steps. Einstein AI comes either out-of-the-box with readily deployable tools for different departments and also as Einstein Platform Services, which provides capacity and tools for organizations to create their own AI-powered applications.

Einstein AI helps:

• Deploy predictive analytics
• Drive accurate and data-driven decisions
• Improve processes and performance
• Strengthen customer relationships
• Foster collaboration across teams and expedite innovation

Unlock Salesforce benefits with ADVNZ

ADVNZ brings telecommunication, digital transformation, and cloud management expertise to meet your business requirements. We leverage Salesforce solutions to elevate and innovate across various industries. With an experienced team of technical architects, communication engineers, developers, and process consultants, ADVNZ has set out to link the world of CRM with the world of customer communication. Connect with our team of experts at ADVNZ to benefit from Salesforce’s leading-edge technology and prepare for the digital-first future.